Ads remembered for long are the ones which are very good or very bad. There is nothing in-between. But there is another category of ads which are hard to forget- The bizarre ones. And Bingo, be it mad angles or glad bangles or whatever (phew!) has ads that are so wacky that you come to associate the brand with fun, spunk, spice, madness and masti!
The latest one is the Red Chilly flavoured Bingo. The ad shows a guy and a girl, both standing on balconies of their houses, opposite to each other, communicating in a lovey-dovey sign language. The girl is apparently upset with the guy and he is trying to woo her. Though the sign language lets the viewers comprehend each word of their sweet nothings, the ad makers have gone a step ahead by playing a song in the background with funny, mushy lyrics which explains what they are saying to each other.
When the guy asks her a kiss the girl tells him that she feels shy (the funny song is still there in the background and the female voice just sang, ‘Your naughty, naughty thoughts making me shy’ lol!) but then she throws him a flying kiss and he catches it. Everything was hunky-dory until he puts the kiss into the breast pocket of his shirt. Suddenly his pocket is on fire and he has a flabbergasted look. So does the girl.
Any guesses why it was on fire? No points of course! She was having bingo-red chilly flavour, just before she threw him the kiss!
The message is clear, the new flavour is red, hot and spicy and yes, Bingo is as crazy as ever. To say the least, that is. The ad like all other Bingo ads has an uncanny appeal and you won't (rather can't) forget it easily. For a product like chips, which we keep munching with no worries in the world, this crazy strategy really works.
It seems like Bingo has a lot of other wild ideas in their kitty. Bring them on!